Privacy Policy
Privacy information should be understandable. This policy explains what Table Rock Custom Baits collects, why we use it, when it may be shared, and what choices you have.
We collect the information needed to operate the website, process and ship orders, answer customer questions, improve the store, prevent fraud, and send marketing messages when you have chosen to receive them. We do not sell your personal information for money.
Who This Policy Covers
This Privacy Policy applies to information collected through the Table Rock Custom Baits website, online store, customer-service communications, email signup forms, and other interactions that link to this policy.
In this policy, “Table Rock Custom Baits,” “we,” “our,” and “us” refer to the Table Rock Custom Baits business located in Branson, Missouri. “You” refers to anyone who visits the website, places an order, contacts us, or signs up to hear from us.
This policy does not control the privacy practices of payment services, social platforms, shipping carriers, or other third parties that maintain their own privacy policies.
Information We Collect
The information we collect depends on how you use the website and what you choose to provide.
Information You Provide
- Contact information, such as your name, email address, telephone number, billing address, and shipping address.
- Order information, including products, quantities, colors, options, shipping selections, and other purchase details.
- Account information, if you create or use a customer account on the website.
- Customer-service information, including messages, questions, photographs, product requests, reviews, or other information you send to us.
- Marketing preferences, such as your decision to subscribe to or unsubscribe from promotional email.
Payment Information
Payment information is submitted through checkout and handled by our ecommerce and payment-service providers. We generally do not receive or store your complete payment-card number or card security code.
Information Collected Automatically
- Internet Protocol address and approximate location derived from it.
- Browser type, device type, operating system, language, and screen information.
- Pages viewed, links selected, referring pages, time spent on the site, and other site-usage information.
- Shopping-cart, checkout, account, and session information needed to operate the store.
- Information used to identify errors, maintain security, and detect suspicious or fraudulent activity.
How We Use Information
We use personal information for practical business purposes, including to:
- Process payments, confirm orders, prepare products, and complete transactions.
- Ship orders, provide delivery updates, and address lost, damaged, delayed, returned, or incorrect shipments.
- Respond to questions, requests, reviews, product concerns, and customer-service messages.
- Maintain customer accounts, order histories, shopping carts, and site preferences.
- Improve website navigation, product information, site performance, merchandising, and customer experience.
- Understand which products, pages, and content are useful to visitors.
- Send promotional email when you have chosen to receive it.
- Prevent fraud, misuse, security incidents, and prohibited activity.
- Maintain business, accounting, tax, transaction, and compliance records.
- Establish, exercise, or defend legal rights and comply with lawful requests.
Our Store Platform
Our online store is operated using BigCommerce. BigCommerce provides ecommerce technology used for functions such as displaying products, maintaining a shopping cart, operating checkout, managing customer accounts, processing store activity, and supporting orders.
Information submitted through the store may be processed by BigCommerce and its service providers on our behalf. BigCommerce maintains its own privacy, security, and data-processing practices.
When Information Is Shared
We do not sell your personal information for money. We may disclose information to companies and people that help us operate the business, but only for legitimate business purposes.
Service Providers
Information may be shared with providers that perform services for us, including:
- Ecommerce hosting and storefront providers.
- Payment processors and fraud-prevention services.
- Shipping carriers, fulfillment services, and delivery partners.
- Email delivery and marketing-service providers.
- Website analytics, performance, and error-monitoring providers.
- Cloud hosting, data storage, security, and technical-support providers.
- Professional advisers, including accountants, insurers, and attorneys.
These providers may access information only as reasonably necessary to perform their services, meet legal obligations, maintain security, or protect their rights.
Legal And Safety Reasons
We may disclose information when we reasonably believe disclosure is necessary to comply with a law, regulation, court order, subpoena, or lawful government request; investigate fraud or security issues; enforce our agreements; or protect customers, the public, our business, or another person.
Business Changes
Information may be transferred as part of a merger, sale, acquisition, financing, reorganization, bankruptcy, or transfer of some or all of the business or its assets. Any recipient would remain responsible for handling personal information in accordance with applicable law.
Email And Marketing Choices
When you sign up for promotional email, we may use your email address, subscription information, order activity, and website interactions to send product news, restock information, fishing content, offers, or other Table Rock Custom Baits updates.
You may unsubscribe from promotional email at any time by using the unsubscribe link included in the message. Unsubscribing from marketing does not prevent us from sending non-promotional messages related to an order, account, customer-service request, security issue, or other transaction.
Your Privacy Choices And Rights
Depending on where you live and subject to applicable exceptions, you may have the right to:
- Ask whether we process personal information about you.
- Request access to certain personal information.
- Ask us to correct inaccurate personal information.
- Request deletion of certain personal information.
- Request a portable copy of certain information.
- Withdraw consent where processing is based on consent.
- Opt out of promotional email.
- Opt out of certain targeted advertising, sales, or data sharing when those rights apply.
- Appeal certain decisions concerning a privacy request where applicable.
We do not discriminate against customers for exercising applicable privacy rights.
Before completing a request, we may need to verify your identity and confirm that the request concerns information associated with you. We may retain information when permitted or required for purposes such as completing transactions, maintaining tax records, preventing fraud, resolving disputes, and complying with legal obligations.
Where permitted by law, an authorized agent may submit a request on your behalf. We may ask for proof of the agent’s authority and may still need to verify your identity directly.
How Long Information Is Kept
We keep personal information only for as long as reasonably needed for the purpose for which it was collected, including to complete and document transactions, provide customer service, maintain accounts, prevent fraud, resolve disputes, enforce agreements, and meet tax, accounting, insurance, and legal obligations.
Retention periods vary based on the type of information, the reason it was collected, the sensitivity of the information, and applicable legal requirements. When information is no longer reasonably needed, it may be deleted, anonymized, or securely retained until deletion is practical.
How Information Is Protected
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from accidental loss, unauthorized access, misuse, alteration, or disclosure.
No website, transmission method, payment system, or storage platform can be guaranteed completely secure. You should use a unique password for your customer account, protect your login information, and contact us if you believe an account or transaction has been compromised.
Where Information Is Processed
Table Rock Custom Baits is based in the United States. Our ecommerce, payment, analytics, email, hosting, and other service providers may process information in the United States and in other countries.
Privacy laws may differ between locations. Where required, we and our providers use appropriate measures intended to protect information transferred across borders.
Children's Privacy
Our website and online store are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13.
If you believe a child under 13 has provided personal information through the website, please contact us so we can review and address the situation.
Third-Party Links And Services
The website may link to social networks, product resources, payment services, shipping carriers, videos, or other websites that we do not control. A third party’s collection and use of information is governed by its own privacy policy and terms.
We encourage you to review the privacy information provided by a third party before submitting personal information or using its services.
Changes To This Policy
We may update this Privacy Policy when our store, technology, services, or legal obligations change. The revised version will be posted on this page with a new “Last updated” date.
When a change is material, we may provide additional notice through the website, email, or another reasonable method.
Contact Us
Questions about this policy, information associated with you, or a privacy request can be submitted through our Contact page.
Please include enough information for us to understand your request, but do not send payment-card numbers, account passwords, Social Security numbers, or other highly sensitive information through the contact form.
Table Rock Custom Baits
Branson, Missouri, United States
